As the business expanded, its Local Services Ads coverage grew from Miami to four Florida markets: Miami, Boca Raton, Sarasota, and Tampa.
The same nine months, one year apart
Comparing the same nine-month period in consecutive years shows how customer acquisition developed:
| Metric | 2025 | 2026 |
|---|---|---|
| Active LSA markets | 1 | 4 |
| Paid LSA leads | 671 | 2,277 |
| Advertising spend | $38,553 | $147,995 |
| Average cost per lead | $57.46 | $65.00 |
| Paid leads in Miami | 671 | 1,332 |
Across all markets, paid lead volume increased 3.4 times. In Miami alone, inquiries almost doubled, showing growth within the original market alongside expansion into new locations.
That growth required a larger investment. Advertising spend increased 3.8 times, while average cost per lead rose 13%.
For the owner, growing the business meant coordinating customer demand, advertising costs, and the capacity of a larger team. Yulia’s work connected customer acquisition with those business decisions as the company developed across multiple markets.
