In November 2022, the Google Maps team hosted an event for local guides with insights on the future of this service. Check what I learned from it, and how this information helps you dominate the local search.
First of all, Google Maps will be a location-focused social media. You can explore a new feature - an endless scroll with the most recent reviews for local places.
First of all, Google Maps will be a location-focused social media. You can explore a new feature - an endless scroll with the most recent reviews for local places.
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For some businesses now you can add Google booking assistant, which will book business for you in a few clicks (also you will be rewarded by Google for using these features and climb higher in search results).
One of my favorite features is local stock: now people who are searching for goods locally can see your stock!
One of my favorite features is local stock: now people who are searching for goods locally can see your stock!
Takeouts & tips
If you are looking for free customer acquisition with Google, you should regularly do these 3 things:
- Add short videos about your product or service
- Add a booking assistant from Google, if you run a beauty salon, restaurant, or gym.
- Ask your clients to post reviews with photos or videos.
Watch workshop video and access presentation:
