ℹ︎ About Business: Microblading studio in South Miami Google ADS test budget - $500 Advertising period - January, 2023
First Google ADS case from 2023. We set up advertising for a brand-new Microblading studio in South Miami. The studio founder came to us with a request to get as many clients as possible within a limited budget. Studio has a business website, online booking, and a very little portfolio of microbladed brows. After analyzing the studio's digital assets we suggest going with Google ADS because it allows us to reach a ready-to-purchase audience.
For advertising copy we used two special offers to get more clicks: “Microblading from Top Artist. Get free 4-week touch up with the first session (save $250)” “Microblading from Top Artist. Save $100 on the initial session this month.”
With these two offers within the test budget of $500, we got: 238 clicks $2.10 cost per click
To get most of those clicks we added a popup banner to the website that collected emails in exchange for a promo code.
238 clicks led to 60 form sign-ups
The incentive email (email you get once you signed up for a subscription) contained a promo code and a call to action “Call or message to schedule an appointment”.
60 form sign-ups generated 11 appointments.
The tested Ads campaign showed good results:within $500 we got 11 appointments, acquisition of each client was $45.