Match budget to the market
The two example campaigns operated with daily budgets of $50–$100, enough to compete and collect useful conversion data.
offer marketingAGENCYWork With UsClients from Google for local business — paid and sponsored leads
Published:
Google Ads and Local Services Ads work differently, but both perform best when budget, tracking, lead handling, reputation, and unit economics are managed as one system.
6.8×return in a premium appliance repair campaign
Evidence
The performance behind the numbers.
Paid Google performance should be evaluated through booked jobs, revenue, and profitability—not clicks alone.
What was before
The starting point.
- 01
Businesses often judge Google Ads by cost per click instead of cost per booked job
- 02
Campaigns launch without reliable call, form, booking, and revenue tracking
- 03
Budgets are too limited to compete, exit the learning phase, or generate meaningful data
- 04
Traffic is sent to slow or unclear landing pages that cannot convert intent into calls
What we did
A connected plan—not isolated tactics.
Build conversion tracking
Track calls, forms, bookings, analytics, and campaign outcomes so Google optimizes toward real business actions.
Align campaigns with service economics
Structure campaigns around profitable services, keyword intent, operational capacity, and realistic close rates.
Measure orders and revenue
Use cost per booked job, close rate, average ticket, gross margin, and revenue per lead to decide what to scale.
Outcomes
The numbers that changed.
Services used
The work behind this result.
These services were managed as one connected system for this client.
About the author
Yulia Krushina is the founder of Offer Marketing Agency in Sarasota, FL. Google Partner, working with Google Business Profile and Local Services Ads for home service businesses since 2016. She specializes in advanced verification and suspension recovery for locksmith, garage door, HVAC and appliance repair companies.
Read more about Yulia →Work with Offer Marketing
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